Deka Investments – Hollywood Campaign
Investments can also be pure romance, as Deka shows in its Hollywood campaign: instead of dry financial advertising, the campaign relies on emotional communication with cinematic appeal and even a touch of humor. Surprising clips that play with different film classics and are displayed through TV spots, a social media campaign and landing page offer a new and fresh approach to the financial industry.
Team (Scholz & Friends):
Creative Management: Matthias Spaetgens, Oliver Handlos
Creative Direction: Malik Benamara, Max Marohn, Sebastian Stelzer
Art direction: Mariam Haider
Project management: Salvatore Amato, Anna Prange, Romy Kaltenbach
FFF: Agostino De Martino
Production: Zauberberg Productions
Directed by Daniel Warwick
Media: Havas Media
Spark Entertainment: Licensing for the Moon River Song
