Does our money have responsibility too? This is the core question of Deka’s new campaign, focused on sustainable investments.
Investing in a better future is becoming more and more important, especially for the new generations: nowadays investors want profits, but also to take issues related to the environment, a fairer society and economy into account. Investing with Deka means doing something good: not only for your wallet, but also for our society.
Team (Scholz & Friends):
Creative Direction : Max Marohn, Sebastian Stelzer Art Direction: Mariam Haider Project management: Salvatore Amato, Romy Kaltenbach, Tom Hellbeck Motion design: Juergen Krugsperger, Thomas Griesbach, Frank Winter Art Buying: Kerstin Mende
Photography: Walter Glöckle Illustrations: Iconeo, Eero Lampinen Postproduction / Photo retouching: Gloss Envision TV Spot : Anorak Film Film direction: Justyna Obasi