Federal Ministry of Finance – Social Media
Diverse social media formats for the german Ministry of Finance: from Instagram to Twitter, Linkedin and Tiktok. Using videos, illustrations and animated infographics we developed serial formats (like «The number of the week» or «The finance quiz»).
With a friendly and approachable image, the Ministry provides information about diverse financial and social topics and a simple, didactic and entertaining way. Our main goal: to make finance easier to understand, and the labor of the Ministry of Finance accessible to all citizens.
Team (Zum Goldenen Hirschen):
Creative Direction: Denise Spielmann
Art direction: Mariam Haider, Vanessa Schmitt, Sarah Lewonig
Copy/Text: Christian Selzer, Martin Schneider, Sascha Tegtmeier
Project management: Isabella Klein, Lara Paetzold
