Federal Ministry of Finance – Social Media
Social media formats for the German Ministry of Finance: spanning Instagram, X (Twitter), LinkedIn, and TikTok.
Using videos, illustrations, and animated infographics we developed a range of recurring content series (such as “Number of the Week” and “The Finance Quiz”). Through a friendly and approachable tone, the Ministry communicates financial and social topics in a clear and engaging way. Our goal: to make finance easier to understand and to make the work of the Ministry of Finance accessible to all citizens.
Team (Zum Goldenen Hirschen):
Creative Direction: Denise Spielmann
Art direction: Mariam Haider, Vanessa Schmitt, Sarah Lewonig
Copy/Text: Christian Selzer, Martin Schneider, Sascha Tegtmeier
Project management: Isabella Klein, Lara Paetzold
